Seduce a Toyota Aygo

New Toyota Aygo

Seduce an Aygo

Project type: microsite
Name of the campaign: Lígate un Aygo (Seduce an Aygo)
Product: new Toyota Aygo
Client: Toyota
Agency: Territorio Creativo
Prizes: Festival Inspirational 2015.Bronze for better use of Social Media
Year: 2015

Duration of the campaign: 15 days
+13.000 unique users in the microsite.
+ 3.300 users interacting via WhatsApp
+ de 89.400 WhatsApp messages
+ 8.800 multimedia files generated by users
+ 9.000 interacciones sociales.
+35% share of voice

Website for explaining the competition held at the launch of the new Toyota Aygo. The contest was to seduce and win a Toyota Aygo using WhatsApp. The website should collect the explanations of the campaign, the features of the car, the prize, tips for flirting, a ranking of the most seductive users and an area to know the personal position in the ranking.

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