Project type: mobile app + Facebook app + microsite
Name of the campaign: InnovaQuotes
Client: BBVA Innovation Center
Agency: Territorio Creativo
Year: 2014
Prizes: Digital Awards 2015, better social media project
IMPACT
Period of analysis: first 2 months of the campaign
+5.000 quotes generated in the website
+450 quotes uploaded by users
+500 quotes shared in Facebook via website butons
+200 quotes shared in Twitter via website butons
DESCRIPTION
InnovaQuotes is an old project developed by BBVA that needed a new UX/UI design and development for all the platforms and devices. The project consisted in: Facebook app + website responsive and within the iframe on the website of BBVA Innovation Center + mobile app for smartphones.
The user choose between different options to get a quote of a historical character of relevance. The user also can upload a new quote that have to be approved by administrators. The app for smartphones sends all weeks a quote recommended for the user.
It is a branding piece , then I wanted to provide a creative concept to the UX/UI design using a friendly illustration created by me.
