BBVA InnovaFace

BBVA Innovation Center


Project type: website
Name of the campaign: #InnovaFace
Client: BBVA Innovation Center
Year: 2015

Period of analysis: first month of the campaign
+2.500 users performing the test
+170 leads collected
+100 shared in social networks via website butons

The website was created as a branding campaign for the second largest bank in Spain. Touch monitors were located in the BBVA Innovation Center in Mexico. Also the website was promoted in a paid media campaign. Thanks to illustration I wanted to get attention from users. In the UX/UI design I wanted to get maximum simplicity and intuitiveness of use.

The users answered a questionnaire related with innovation attitude and connect to the device camera for a facial recognition. Both data were compared with the database of 140 entrepreneurs and innovators.

Free interpretation

The Man

The Woman

The Beggining…

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