Project type: website
Name of the campaign: #InnovaFace
Client: BBVA Innovation Center
Agency: www.territoriocreativo.es
IMPACT
Period of analysis: first month of the campaign
+2.500 users performing the test
+170 leads collected
+100 shared in social networks via website butons
DESCRIPTION
The website was created as a branding campaign for the second largest bank in Spain. Touch monitors were located in the BBVA Innovation Center in Mexico. Also the website was promoted in a paid media campaign. Thanks to illustration I wanted to get attention from users. In the UX/UI design I wanted to get maximum simplicity and intuitiveness of use.
The users answered a questionnaire related with innovation attitude and connect to the device camera for a facial recognition. Both data were compared with the database of 140 entrepreneurs and innovators.
Free interpretation
The Man
The Woman
The Beggining…