Auris Face Test

Toyota
2014
Territorio Creativo

www.aurisfacetest.es

This campaign to promote the new Toyota Auris wanted to reveal the hybrid personality that we all have. First, the users should answer a questionnaire to make a personality analysis. After that, users made a facial recognition using their device camera. We created an algorithm with additional data: estimated age, device type, OS, navigator, relations and measurements of the face and more. Users received a personality report as result.

IMPACT
Duration of the campaign: 10 days
+3.500 users performing the test

Personality report