Toyota Auris Face Test

Toyota Auris Hybrid

Auris Face Test

www.aurisfacetest.es

Project type: microsite
Name of the campaign: Auris Face Test
Product: new Toyota Auris Hybrid
Client: Toyota
Agency: Territorio Creativo

IMPACT
Duration of the campaign: 10 days
+3.500 users performing the test

DESCRIPTION
This campaign to promote the new Toyota Auris wanted to reveal the hybrid personality that we all have. First, the users should answer a questionnaire to make a personality analysis. After that, users made a facial recognition using their device camera. We created an algorithm with additional data: estimated age, device type, OS, navigator, relations and measurements of the face and more. Users received a personality report as result.

Personality analysis

Personality report

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