Digital campaign
Pullmantur Cruises

DDB Madrid
2019

Creative proposal winner of the competition between agencies for the new digital campaign of Pullmantur Cruises made for DDB Madrid. The challenge was to create a new category for the “All Inclusive Premium” enjoyed by cruise passengers sailing with Pullmantur.

Creative concept

Tangible elevated to experiential

All is all, but in Pullmantur not all goes. All is the gastronomic experience of Paco Roncero, leading brands and personalized attention. Because when Pullmantur tells you All begins your cruise experience. Of all, the best are included.

For the creation of pieces, the Premium elements (brands and crew) that make up the “All Inclusive” of Pullmantur are shown. Elements that are elevated to the experience of enjoying them on a cruise, integrating them into an exotic / travel environment where the client doesn’t worry about overpaying.

Identity

For the graphic identity of the “all inclusive of Pullmantur we use the colors, fonts and shapes defined in the brand guidelines. Our intention was to create graphic elements that were easily associated with the Pullmantur Cruises brand.

Acción PR para Kick Off

Para el lanzamiento de la campaña se propuso como acción noticiable la creación del primer Food Boat de la historia.

La propuesta consistía en atracar un barco de la flota Pullmantur en los principales puertos del Mediterráneo (Barcelona, Valencia y Málga) donde la gente pudiera pasar a disfrutar de un día degustando el menú desarrollado por Paco Roncero que se sirve durante los cruceros.

Las reservas se realizarían desde la página eltenedor.es y se publicarían en medios gastronómicos de referencia como El Comidista de El País.

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