InnovaFace
BBVA Innovation Center
2015
Territorio Creativo
The website was created as a branding campaign for the second largest bank in Spain. The users answered a questionnaire related with innovation attitude and connected the device camera for a facial recognition. Both data were compared with the database of 140 entrepreneurs and innovators. I looked to get maximum simplicity and intuitiveness of use.
+2.500 users performing the test, +170 leads collected, +100 shared in social media via website butons.
Free interpretation:
The Man
The Woman
