BBVA InnovaFace


BBVA Innovation Center
Territorio Creativo

The website was created as a branding campaign for the second largest bank in Spain. The users answered a questionnaire related with innovation attitude and connected the device camera for a facial recognition. Both data were compared with the database of 140 entrepreneurs and innovators. I looked to get maximum simplicity and intuitiveness of use.

+2.500 users performing the test, +170 leads collected, +100 shared in social media via website butons.

Free interpretation:

The Man

The Woman

The Beggining…

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