ABOUT

David Fernández. negrone

Creative Director & Lead designer

What I love: my daughter, my wife, surf and manage design projects for people who want to give personality to their brands, products and communications


Born in Asturias (Spain) in 1975
Enjoying Madrid since 2008
Living Colombia since 2018

ATL & BTL
UX/UI
Social Media
Consultancy

RESUME

Hola! :)

I have 15 years experience professional in the industry of design, communication and advertising for both national and international brands.

I am an entrepreneur soul, always looking for interesting challenges and talented people to collaborate with. I am open minded and enjoy working with new ideas and disruptive technologies.

I have complete creative communication skills also experience in business management. I enjoy managing digital projects, leading teams and defining processes to achieve the goals of my clients.

This website pretend to show skills and capacities to work with a broad spectrum of projects and brands.

I look forward to hearing from you.
Best!

  • WORK
  • STUDIES
  • SKILLS
WORK

2016- 2018: Kreab, Digital Creative Director
Madrid, Spain (kreab.com)
2011 – 2016: Appio, Co-founder / UX-UI Director
Madrid, Spain (appio.es)
2011 – 2012: Mi Abuela No Lo Entiende, Senior Art Director
Madrid, Spain (miabuelanoloentiende.es)
2009 – 2011: Orbital BBDO, Senior Art Director
Madrid, Spain (proximitymadrid.es)
2009 – Freelance (in-house), Senior Art Director
Clients: Comunica+A, RMG Connect, Miqueridowatson
Madrid, Spain (comunicamasa.com, rmgconnect.esmiqueridowatson.com)
2005 / 2009 – Spotmag, Creative Director
Skateboarding Magazine, Spain
2008 – 2009 – Invisiblevisible, Senior Art Director
Madrid, Spain (invisiblevisible.com)
2005 / 2008 – TQM, Creative Director
Asturias, Spain (trisquel.com)
2003 / 2004 – Arrontes & Barrera, Graphic Designer
Oviedo, Spain (estudiodepublicidad.com)

STUDIES

QUALIFICATIONS, CERTIFICATIONS & COURSES

2014 – Investment Planning for Technological Companies Course
Fundación para el Conocimiento Madri+d, Spain
2013 – Intensive Accounting Course
Camara de Comercio, Madrid, Spain
2012 – Scrum Manager, certificate course on Agile Projects Management
Estratecno, Madrid, Spain
2005 – Teaching Training Course (CAP)
Oviedo University, Spain
2003 – Advanced Course in Audiovisual Techniques
Avilés, Spain
2001 – Master Degree in Fine Arts
Basque Country University, Bilbao, Spain
1999 – Erasmus Scholarship
Technological Educational Institution of Athens (T.E.I), Athens, Greece
1994 – Postgraduate Course in Graphic Design
Technical Art School, Oviedo, Spain
1993 – High School Diploma in Arts
Technical Art School, Oviedo, Spain

SKILLS

LANGUAGE
English fluent
Spanish native

ADVANCED KNOWLEDGE
Communication
ATL & BTL Advertising
Creative Direction
Art Direction
Copywriting
UX/UI
Branding
Printing
Illustration
Typography
Photography
Audiovisual
Art
Technology

OTHER
Design tools: Sketch, Photoshop, Illustrator, Indesign
Prototyping & Mockup tools: Axure, InVision
Task Management Tools: Trello, Slack…
Scrum manager Certification

SOME BRANDS I HAVE WORKED FOR

And so much more…

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