ABOUT

David Fernández. negrone
Digital Creative Director

Passions: my family, ocean and la management of digital communication projects for ambitious brands.


Born in Asturias in 1975
Working in Madrid since 2008
Discovering Colombia since 2018 

Some brands I have worked for

Hola!
Thank you for having come this far :)

Let me introduce myself, I’m David Fernández. negrone. I am Creative Director with 15 years of experience in the industry of communication, advertising and design of Spain for national and international brands, agencies and consultancies.

If we have the opportunity to work together, you will find in me a passionate and an entrepreneur spirit with DNA for the challenges. My method of work considers data as a fundamental part of the new creativity. The current creative must work with a strategic vision.

I am passionate about management of communication projects, management of creative talent and definition of processes that efficiently achieve the goals defined with my clients.

In the Jobs section of this website you will find a selection of projects developed and managed throughout my professional career. There are not all, but are the ones that, for some reason, I love them more.

I will love if you consider us the to do the best job for you.
Best Regards.

More about me

  • EXPERIENCE
  • STUDIES
  • SKILLS
EXPERIENCE

2019: negrone, Founder
Spain & Colombia (negrone.net)
2016- 2018: Kreab, Digital Creative Director
Madrid, Spain (kreab.com)
2011 – 2016: Appio, Co-founder / UX-UI Director
Madrid, Spain (appio.es)
2011 – 2012: Mi Abuela No Lo Entiende, Senior Art Director
Madrid, Spain (miabuelanoloentiende.es)
2009 – 2011: Orbital BBDO, Senior Art Director
Madrid, Spain (proximitymadrid.es)
2009 – Freelance (in-house), Senior Art Director
Clients: Comunica+A, RMG Connect, Miqueridowatson
Madrid, Spain (comunicamasa.com, rmgconnect.esmiqueridowatson.com)
2005 / 2009 – Spotmag, Creative Director
Skateboarding Magazine, Spain
2008 – 2009 – Invisiblevisible, Senior Art Director
Madrid, Spain (invisiblevisible.com)
2005 / 2008 – TQM, Creative Director
Asturias, Spain (trisquel.com)
2003 / 2004 – Arrontes & Barrera, Graphic Designer
Oviedo, Spain (estudiodepublicidad.com

STUDIES

QUALIFICATIONS, CERTIFICATIONS & COURSES

2014 – Investment Planning for Technological Companies Course
Fundación para el Conocimiento Madri+d, Spain
2013 – Intensive Accounting Course
Camara de Comercio, Madrid, Spain
2012 – Scrum Manager, certificate course on Agile Projects Management
Estratecno, Madrid, Spain
2005 – Teaching Training Course (CAP)
Oviedo University, Spain
2003 – Advanced Course in Audiovisual Techniques
Avilés, Spain
2001 – Master Degree in Fine Arts
Basque Country University, Bilbao, Spain
1999 – Erasmus Scholarship
Technological Educational Institution of Athens (T.E.I), Athens, Greece
1994 – Postgraduate Course in Graphic Design
Technical Art School, Oviedo, Spain
1993 – High School Diploma in Arts
Technical Art School, Oviedo, Spain

SKILLS

LANGUAGE
English fluent
Spanish native

ADVANCED KNOWLEDGE
Communication
Marketing
Advertising
Creative Direction
Art Direction
Copywriting
Social Media
UX/UI
Branding
Printing
Illustration
Typography
Photography
Audiovisual
Art
Technology

OTHER
Design tools: Sketch, Photoshop, Illustrator, Indesign
Prototyping & Mockup tools: Axure, InVision
Task Management Tools: Trello, Slack…
Scrum manager Certification

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