ABOUT ME

David Fernández. negrone

Lead designer

What I love: sea, sun, friends and managing design projects for people who want to give personality to their brands, products and communications

I live in Madrid, Spain

UX/UI design
Brand & Communication
ATL & BTL Advertising
Creativity

RESUME

Hello! :)

I have 14 years experience professional in the industry of design, communication and advertising for both national and international brands.

I am an entrepreneur soul, always looking for interesting challenges and talented people to collaborate with. I am open minded and enjoy working with new ideas and disruptive technologies.

I have complete design skills also experience in business management. I enjoy taking initiative, managing projects, leading teams and controlling processes to deliver high quality results.

This portfolio highlights may wide array of skills and my capacity to work with a broad spectrum of projects and brands.

I look forward to hearing from you.
Best Regards.

  • WORK EXPERIENCE
  • STUDIES
  • SKILLS

2016- present: Kreab, Digital Creative Director
Madrid, Spain (kreab.com)
2011 – 2016: Appio, Co-founder / UX-UI Director
Madrid, Spain (appio.es)
2011 – 2012: Mi Abuela No Lo Entiende, Senior Art Director
Madrid, Spain (miabuelanoloentiende.es)
2009 – 2011: Orbital BBDO, Senior Art Director
Madrid, Spain (proximitymadrid.es)
2009 – Freelance (in-house), Senior Art Director
Clients: RMG Connect, Comunica+A, Miqueridowatson
Madrid, Spain (rmgconnect.es, comunicamasa.com, miqueridowatson.com)
2005 / 2009 – Spotmag, Creative Director
Skateboarding Magazine, Spain
2008 – 2009 – Invisiblevisible, Senior Art Director
Madrid, Spain (invisiblevisible.com)
2005 / 2008 – TQM, Creative Director
Asturias, Spain (trisquel.com)
2003 / 2004 – Arrontes & Barrera, Graphic Designer
Oviedo, Spain (estudiodepublicidad.com)

QUALIFICATIONS
2001 – Master Degree in Fine Arts
Basque Country University, Bilbao, Spain

COMPLEMENTARY STUDIES
2012 – Scrum Manager, certificate course on Agile Projects Management
Estratecno, Madrid, Spain
1999 – Erasmus Scholarship
Technological Educational Institution of Athens (T.E.I), Athens, Greece
2005 – Teaching Training Course (CAP)
Oviedo University, Spain
2002 – Advanced Course in Audiovisual Techniques
Avilés, Spain
1994 – Postgraduate Course in Graphic Design
Technical Art School, Oviedo, Spain
1993 – High School Diploma in Arts
Technical Art School, Oviedo, Spain

LANGUAGE
English advanced
Spanish native

ADVANCED KNOWLEDGE
Creative Direction
User Experience & Interface Design (UX/UI)
Branding
Communication
Printing
Illustration
Typography
Audiovisual
Art
Technology

OTHER
Task Management Tools: BaseCamp, Trello, Redbooth
Prototyping & Mockup tools: InVision, Axure
Design tools: Photoshop, Illustrator, Indesign
Agile project management with Scrum manager
Driving license
Availability to travel

SOME BRANDS I HAVE DESIGNED FOR

And so much more…

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