NEGRONE

David Fernández. negrone
Designer

Madrid, Spain

WHAT I LOVE

I love sun, sea, friends and managing design & communication projects for smart people who want to give personality to their brand and products.

Brand & Communication strategy
Digital design
ATL & BTL Advertising campaigns
Print design

ABOUT ME

Hello! :)

I am David Fernandez, negrone, a 13 years experience professional in the industry of design, communication and advertising for both national and international brands.

I have complete design skills including UI/UX also experience in business management. My knowledge in legal and finance provides me with a general understanding of the actual performance and needs inside a company or a project. I enjoy managing projects, taking responsibilities, leading teams and controlling processes.

I am an entrepreneur soul always looking for interesting challenges, talented people to collaborate and vital experiences that give me new skills. I am an open mind to new ideas and disruptive technologies with a high understanding of their consequences, this is why I enjoy working in projects related with technology.

In this website you will be able to see my portafolio, CV, skills, and some brands I have worked for. Also a small shop for all pockets with awesome art pieces made by real talented people I see around me. A small project I always wanted to execute.

I hope you find all interesting.

I look forward to hearing from you.
Best Regards.

  • WORK EXPERIENCE
  • STUDIES
  • SKILLS

2012 – present: Appio, Co-founder / UX-UI Director
Madrid, Spain (www.appio.es)
2011 – 2012: Mi Abuela No Lo Entiende, Senior Art Director
Madrid, Spain (www.miabuelanoloentiende.es)
2009 – 2011: Orbital BBDO, Senior Art Director
Madrid, Spain (www.proximitymadrid.es)
2009 – Freelance (in agency), Senior Art Director
Clients: RMG Connect, Comunica+A, Miqueridowatson
Madrid, Spain (www.rmgconnect.es, www.comunicamasa.com, www.miqueridowatson.com)
2005 / 2009 – Spotmag, Creative Director
Skateboarding Magazine, Spain
2008 – 2009 – Invisiblevisible, Senior Art Director
Madrid, Spain (www.invisiblevisible.com)
2005 / 2008 – TQM, Creative Director
Asturias, Spain (www.trisquel.com)
2003 / 2004 – Arrontes & Barrera, Graphic Designer
Oviedo, Spain (www.estudiodepublicidad.com)
2002 / 2003 – Sport & News, VTR Operator
Asturias, Spain (www.sportandnews.com)

QUALIFICATIONS
2001 – Master Degree in Fine Arts
Basque Country University, Bilbao, Spain

COMPLEMENTARY STUDIES
2012 – Scrum Manager, certificate course on Agile Projects Management
Estratecno, Madrid, Spain
1999 – Erasmus Scholarship
Technological Educational Institution of Athens (T.E.I), Athens, Greece
2005 – Teaching Training Course (CAP)
Oviedo University, Spain
2002 – Advanced Course in Audiovisual Techniques
Avilés, Spain
1994 – Postgraduate Course in Graphic Design
Technical Art School, Oviedo, Spain
1993 – High School Diploma in Arts
Technical Art School, Oviedo, Spain

LANGUAGE
English advanced
Spanish native

ADVANCED KNOWLEDGE
Creative Direction
User Experience & Interface Design (UX/UI)
Branding
Communication
Printing
Illustration
Typography
Audiovisual
Art
Technology

OTHER
Task Management Tools: BaseCamp, Redbooth…
Prototyping & Mockup tools: InVision, OmniGraffle…
Design tools: Photoshop, Illustrator, Indesign, Sketch
Project management with Prince2
Agile project management with Scrum manager
Driving license

SOME BRANDS I HAVE DESIGNED FOR

And so much more…

This is a unique website which will require a more modern browser to work!

Please upgrade today!